So, yes, you know, Google is yet again launching a social thing. And yes, everyone and their cats have promptly commented. What can i know? I’ll give my take anyway.
It will come as no surprise, but i’m on the naysayers camp. No, Google Plus is not the next big thing. And it will not kill FaceBook. And it misses the point. The whole of my point comes down to a disagreement with the following point by a Googler named Urs Hölzle:
In March 2010, only a month after the Buzz debacle, [he] decided to kick-start a new effort. In an e-mail […] Hölzle acknowledged that fundamental way people use the internet has changed. No longer could Google operate without making its products more personal. The social challenge required decisive and substantial response within Google. He proposed a sort of social-graph Manhattan Project[…]. His memo became known as the Urs-Quake.
Something fundamental changed about the internet. NOT. It hasn’t. Nothing changed. It is the same old web. It is the same old tool. It is only being thrown at a different set of data. People are using the net to gossip. Fact. But the net is still the net, and gossip is still gossip, and if Google becomes FaceBook, AOL wins, which is to say we are back to walled gardens even if Big G is the provider.