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Once you stop worrying about making designers feel good about themselves, it is very hard to still bother about almost everything that currently passes as «design theory». Not there aren’t issues and concerns that are theoretical and about design, there are aplenty and indeed they become more and more important and relevant in our mediated world. And now you can actually think about this stuff without trying to make it sound like design is oh so important. The disgusting part of it all is when you discover that, as soon as you start thinking about stuff that matters, designers stop paying attention — they just want to sound cool and thoughtful, but as for the “thinking” part of it, please keep it for yourself.

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