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I’ve heard more than once that so-called “motion design” is the epitome of design, it’s peak. The most valorous thing a designer can do is to plan out a given visual percept so completely that every second, every instant there is a given perfect stimuli for the eye, something to amaze and dazzle the viewer. That when you are making motion you are “designing to the limit”.

OK, maybe i do make it more dramatic than it was. But you get me.

So, just to be clear: no, i do not like motion design, and even if i do not hate the people who are on the video-hype, i do not think that motion has anything important to design in general, or to art, and i certainly do not think that a good video has more structural integrity than a good flyer.

But the curious thing is that i got to think about all this after watching the Symphonic Orchestra of Brasília (ONTNCS) the day before yesterday. And it got me wondering about the temporal element in art.

Like for example, when i listen to music my mind drifts, and i start to think about my next post, or even more likely the locks in the hair of the beautiful girl sitting by my side. Being temporal means being constricted to a line? How comes a text, which is linear by default, can seem more flowering and complex?


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