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Having some more options is good. Say choosing between jeans or Lycra shorts. Now having too many options is bad. Example when the same shorts come in all the possible colors of the rainbow.

OK, but there are some conclusions we can’t draw from that. For example, we can’t say choice is bad. Neither can we say that a little choice is an evil stratagem to force too much choice on us (at least not without a LOT more evidence).

The problem here is that those two situations are implied to be part of a linear process, when they are actually just two circumstances without correlations, or at least without any simple correlations.


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