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Esto le pensé en castellano, o que és muy raro.

I do, after all, still believe in design.

A friend of mine was rambling the other day about why he is getting everyday closer and closer to social sciences. He wants to pursue a Master Degree in the social sciences department. And he tells me that he is doing so because he does not believe anymore that design can change the world into a better place. He tells me that the modernists did believe in that and that their dreams have come to naught. He says me this means that design itself cannot be a tool for making a better world.

I have somethings to say about this “modernist utopia has failed” thing, too, but it is not ready to be blogged. Nevertheless, i still believe in design. And i still think it is a crucial tool if one wants to try to change the world. Here’s why.

When designing a “new world” the designer does not change the world in the sense of swapping a BAD one for a GOOD one. The designer swaps a world for another world. No judgments are presented. No strings attached.

Obviously, a politician can have this mindset — to try to not make judgments — and a designer can make all the judgments in the world. Actually, most designers i know do make lots of judgments.

But in the act of designing, the judgment is a intermediary step, it is a path to completing your task. The designer uses judgment itself as a tool, so to say, and i believe this provides a unique perspective.

I don’t say every designer is a suitable world-changer, or someone that would make the world a better place to live in, or that every design makes the world a little better. I just think that the designerly way of thinking can shed a light in the whole “betterment of the world” idea that is very, very important.

Design, therefore, is just a piece of the puzzle of changing the world, but one piece that connects to many other ones.



  1. I still believe in design too. And in a very special way after bein apart for a while. Going in a little trip to arts, and a bit of research in many areas.

  2. I still believe in DESIGN
    I just don’t care what you’ve done in your LAYERS
    Baby I’ll always be here TWEAKING FLASH
    Don’t leave me waiting too long, RENDER FAST

    I-I-I-I still believe in DESIGN
    There is no choice, I belong IN A MAC
    Because I will BE IN EYEPUNCH someday
    You’ll be my baby and we’ll BECOME TABLELESS

3 Trackbacks/Pingbacks

  1. By design » ACREDITAR OU NÃO NO DESIGN? on 14 Nov 2007 at 8:07 pm

    […] ler os textos do Marcinho e do Cuducos, comecei (ou voltei) a me questionar se acredito ou não no design. Nunca pensei no […]

  2. By « DESIGNSTORE on 22 Nov 2007 at 12:31 pm

    […] ler os textos do Marcinho e do Cuducos, comecei (ou voltei) a me questionar se acredito ou não no design. Nunca pensei no […]

  3. […] passado acabei escrevendo tal texto em meio inúmeras conversas com o Marcinho, que no ato já o respondeu. Segue então meu texto: Defender um paradigma no qual os profissionais têm que levar “a […]

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