The process of marketing penalizes naivete. In other words, wishful thinking does not work well when your actions are subject to the kind of multi-lateral vote-with-your-wallet judgement present in a bazaar-like environment.
For example making something that is neighbourhood-friendly and expecting everyone to buy just because of that, even though it is expensive. Or Ford refusing to fancy-painting his cars because colour is not important. But this is extremely different from most of the moral fables about The Will of the Market®, which tend to equate business dynamics with a special kind of complete automatic fairness and dependability. Read More »